Do you know the show À vos affaires ?
It is a show hosted by Simon Philibert presented on LCN and QUB radio. You may have guessed it, it talks about economic news in Quebec. The link with bobettes?
Well, we're pretty lucky, because the production was interested in our story. So, the film crew went to our head office and our store at Carrefour de l'Estrie to meet Philippe, CEO of MeBobettes.
Phil answered several questions, including:
Why the men's underwear industry?
What makes you recognize underwear purchased at MesBobettes?
Which brand of bobette is the most popular?
How is MesBobettes expanding?
How has purchasing Boxer Shorts boutiques changed your tastes ?
What operations do you carry out at your head office in downtown Sherbrooke?
It is believed that your clientele is predominantly male. Do women shop at MesBobettes?
And future plans?
Do the answers intrigue you?
Would you like to take a look at the guide and see Phil's answers?
Watch it by clicking here .
Finally, we would like to thank the team from the show À vo saffaires who were more than generous! From the researcher, through the journalist and the film crew: THANK YOU!
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