Three years after launching its first edition in November 2021, Hook Underwear returns with an improved version of its flagship boxer briefs. The Freedom+ Collection combines innovation, superior ...

When choosing underwear, comfort and fabric quality are essential. One fabric that's gaining popularity for men's underwear is modal. But why is modal a top choice for your wardrobe? Discover the ...

Every time we release a new underwear or boxer shorts collection, it's an opportunity for us to ask ourselves what we can improve. The cut, the seams, the elastic band, the pouch, the patterns, ...

Before praising this unloved fashion sock, let's start with the statistics of a European study that may surprise you and make you smile: In Britain, it's the mother who buys the socks In Switzerla...

Don't like to shop? Do you use your underwear excessively before buying new ones? Don't know where to start when it's time to choose your new underwear? We thought we'd do you a little favour and e...

In the world of men's fashion, there's one (some might say daring) trend that's steadily rising up the popularity ladder: the G-string! For what? Comfort, boldness and self-confidence! Audacity an...

In the world of men's underwear, we tend to mix and confuse two terms: the string and the thong. Even though they share similarities, there are some (quite subtle) differences between these two sty...

In the world of men's underwear, boxers are simply at the forefront! The perfect blend of comfort and elegance, boxers offer versatility and style to all who wear them. In this article, we will ex...

What are cycling shorts or cycling shorts? Cycling shorts (bike shorts) are clothing specially designed for cyclists, Sunday or high-level. With its ultra-slim fit, it allows total freedom of movem...