The arrival of Quebec comedian Philippe Laprise as the official ambassador of MesBobettes is the result of a wonderful project that has been brewing for nearly a year.
It all started when a member of our team mentioned that she'd heard Philippe say, on a podcast, that he was a big fan of our Hook boxers with the famous Pouch à Poche™ . He even went so far as to say that it had "changed his life" and that he was a proud MesBobettes customer. Let's just say that piqued our curiosity.
As soon as he learned this, Philippe Vachon, our president, wasted no time. He made it his mission to contact him to propose an official partnership. And guess what? The fit was instantaneous.
An ambassador who looks like us
Philippe Laprise is the perfect fit because, like us, he doesn't take himself too seriously. He has heart, humor, and embodies authenticity. Plus, his body type and atypical casting make him a highly representative ambassador for our customers. You don't need six-pack abs to proudly wear MesBobettes products—you just have to love feeling good in your underwear.
A simple mission: make people laugh… and discover MesBobettes
As an ambassador, Philippe's mission is to create fun, relevant, and 100% authentic content to introduce our brand to as many people as possible. Because yes, even though we're becoming more and more well-known, there are still too many Quebecers who don't know how comfortable you can look in a well-designed pair of underwear.
That's why Philippe Laprise became the face (and butt!) of MesBobettes. To make people laugh, but above all to introduce them to the ultimate comfort of MesBobettes.
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