It was at the end of a day like any other, about 3 months ago, that time stopped and something clicked for my partner David and me. That day, we were unpacking an order of Hook boxers and we as...

It is with excitement and pride that we present to you our “new baby”: Hook Underwear . This new brand of men's underwear was born from long reflection and hard work over the past few years. Our de...

We have just received the new Premium Icefill boxer from MYPAKAGE ! This boxer is completely revolutionary, because in addition to having all the qualities of the other Mypakage models, that is to ...

In the last year, we have helped to evolve the men's boxer industry by selling thousands of boxers with a pocket to pocket . Two years ago, we smelled the opportunity with this revolutionary produc...

There you go, the new Mesbobettes boutique is finally open at Carrefour de l'Estrie. The concept has been redesigned from A to Z in order to offer an experience to customers. The store offers more ...

At the beginning of the summer, we launched an advertising campaign to highlight our new products. We wanted a biting but tasteful campaign. We commissioned photographer JF Perrault to capture wh...